Our Google Ads Solutions
Google Search Campaigns have come a long way since they were launched with the original AdWords in 2000.
The oldest of Google Ad Campaigns; Search ads, still perform solidly for many industry types, and are great for direct action lead generation.
Google Performance Max (GPM) campaigns were released in 2022 and spread advertising across most of Google's Ad Network.
Performance Max campaigns focus on maximizing the performance of a specific metric, such as conversions or revenue.
Google Shopping Campaigns allow you to sell products to the shoppers looking for your products. Create an online shopfront on Google for your products and grow your revenue by uploading a product feed to your Google Merchant Centre and then linking to the Google Ad Platform.
YouTube Ad Campaigns are by far and away our most campaign. ??? Pardon?? We place our highest budget into YouTube and both incredible brand value and lead generation.
Target users based on their demographics, interests, and location and only pay when they watch your video.
Google Display Ads (GDC) have gained increasing popularity over the past few years as Google's Ad Network has become more dynamic and targeted.
Strategic Ad Placement is one of the more costly parts of online investment and often it is the one thing most in need of care and attention. Basic work like using automated bidding strategies and adding negative keywords, can go a long way to lifting conversions.
We don't take a markup on ad spend and you 100% own your own account. You are the boss.
Top 20 Google Premier Agencies
Web Wonks is proudly in the top 20 Google Premier Agencies (NZ) - we all jostle for position each month, but our commitment isn't to be the best agency for Google, it's to be the best Ad practitioner to our clients.
Our focus is almost exclusively on getting our clients the best possible Cost-Per-Lead (CPL), or Return On Ad Spend (ROAS), however in many cases clients want to expand their brand reach using Display and YouTube campaigns.
Google Search Campaigns are the workhorse of the Google Ad Platform and we know all the tips, tricks, and traps to avoid when setting up compelling and successful campaigns.
Google Performance Max (GPM) Campaigns were released in 2022 and amalgamated a range of technologies and ad inventories into one single campaign. Many clients have seen real success with GPM Campaigns, so you should seriously consider this option.
Google Display Campaigns have come a long way since the days of flashing banners. In fact, a modern Display Campaign with clear targeting, a Custom Intent Audience list, and a range of image and text ads, can outperform Search Campaigns!
Google Shopping Campaigns are tightly targeted campaigns for selling products online. Connected with the Google Merchant Centre, a Shopping Campaign can yield serious monthly revenue when done the right way.
YouTube Campaigns (Trueview) are the dark horse of Google Ads and are something we highly recommend. Using ad sequencing to sew a series of ads in order can allow you to tell a story over a number of ads and keep engagement with your brand high.
Finally, we offer our Strategic Ad Placement for all clients to ensure we do not miss anything critical across all the campaigns you are running in your ad platform. Talk to our team about the types of tasks we can complete for you.
Our Range Of Solutions To Grow Your Business
Ecommerce has enjoyed a sustained post-covid era boom and clever online infrastructure designed to support revenue growth, has never been more important. Critically, this means that you need to choose the right analytical deployment for your business type and not be blind to what the data is saying.
Search Engine Optimisation, more commonly known as SEO, is a practice that goes back decades and has changed multiple times over the years. With modern AI more prevalent in search indexing, all businesses should be modernising their SEO to meet current best practice.
Web Wonks builds websites for clients primarily using Wordpress as the Content Management System (CMS), though many clients also use Shopify and we have experience with many other CMS platforms.
Check Out More About Web Wonks
We can build a project for almost any type of business and can work with both small budgets and big budgets (and anything in between). All businesses start with the Data Health Kit (DHK) and a full project plan is included during that job (so check that out).
Even before Web Wonks was a global company, we had an international flavour. New Zealanders, South Africans, Indians, Chinese, American, Pakistani, Malaysian, Filipino, Ukrainian, we really are multicultural.
With over 600 MPTs in use within the Web Wonks Model and over 30 Work Streams currently available to clients to choose from, we cover pretty much everything a company needs to be successful at digital marketing.