Don't Leave Your Search Engine Ranking To Chance, Upgrade Your Site To Global Best Practice
Essential SEO (Search Engine Optimization) involves implementing key strategies to improve your website's visibility in search engine results. Meta titles and meta descriptions play a crucial role in this process, as does relevant page URLs and unique and well written-content.
A meta title is an HTML tag that displays the title of a webpage in search engine results. It should be concise, containing relevant keywords to attract user attention. A meta description is a brief summary of the webpage's content. It should be compelling, enticing users to click through to your site. By crafting informative and keyword-rich meta titles and descriptions, you can enhance your website's visibility, increase click-through rates, and improve its overall SEO performance.
When it comes to content, we tend to start with the indexing Google already has on your website. This can be found using Google Search Console and is a key tool to getting the basics right.
Included In Essential SEO (ESO) Solution
- A review of the top pages for your website and how they align with your desired search queries.
- We will create a framework to showcase the current meta-titles, meta-descriptions, and body text and then amend each of the top page elements to reflect best practices.
- Once you are happy and sign off on the updated page data, we will then implement the changes.
- From there we will re-index the website so that Google can see the updated page and ideally rank you higher.
- We will also provide advice on how to best create pages on your website moving forward.
Why Do Essential Search Engine Optimisation
- Essential SEO improves your visibility in the Search Engine Results Pages (SERPs). By optimizing your website for relevant keywords and providing valuable content, you increase the likelihood of appearing higher in organic search results. This increased visibility drives more organic traffic to your site, boosting your online presence and attracting potential customers.
- Essential SEO supports credibility and trustworthiness. When your website ranks higher in SERPs, users perceive it as more authoritative and trustworthy. This perception can lead to higher click-through rates, as users are more likely to click on websites that appear at the top of the search results.
- Essential SEO complements other digital marketing efforts. By aligning your SEO strategy with content marketing, social media, and paid advertising, you create a synergistic effect. SEO ensures that your content is discoverable, shareable, and optimized for search engines, amplifying the impact of your overall marketing efforts.
- Essential SEO provides valuable insights into your target audience. Through keyword research, competitive analysis, and tracking metrics, you gain a deeper understanding of user behaviour, preferences, and market trends. These insights can inform your overall marketing strategy, allowing you to refine your messaging, target the right audience, and adapt to changing market dynamics
Web Wonks builds websites for clients primarily using Wordpress as the Content Management System (CMS), though many clients also use Shopify and we have experience with many other CMS platforms.
Ecommerce has enjoyed a sustained post-covid era boom and clever online infrastructure designed to support revenue growth, has never been more important. Critically, this means that you need to choose the right analytical deployment for your business type and not be blind to what the data is saying.
Google Infrastructure Development (GID) is as old as our DHK Solution and includes a range of Google (and some not Google :P ) products that don't have a category all of their own.
The number of clients who have come to us thinking that the basic elements of SEO have been completed is massive. It is genuinely surprising how many web developers release websites with no meta-data in the back end of the site they just worked on. It's like building an awesome store and then boarding up the windows with wood so no one can see in! Mind-boggling stuff - don't worry though, we can put you on the right path.
We can build a project for almost any type of business and can work with both small budgets and big budgets (and anything in between). All businesses start with the Data Health Kit (DHK) and a full project plan is included during that job (so check that out).
Even before Web Wonks was a global company, we had an international flavour. New Zealanders, South Africans, Indians, Chinese, American, Pakistani, Malaysian, Filipino, Ukrainian, we really are multicultural.
Web Wonks is proud of its achievements over the years. We don't go in for the big awards shows, or the flashy offices, we are all about hard work and results. They say that hard work pays off and we agree!