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Search Engine Optimisation

Essential Search Engine Optimisation (ESO)

Be Found Organically On Google & Bing

Don't Leave Your Search Engine Ranking To Chance, Upgrade Your Site To Global Best Practice

Essential SEO (Search Engine Optimization) involves implementing key strategies to improve your website's visibility in search engine results. Meta titles and meta descriptions play a crucial role in this process, as does relevant page URLs and unique and well written-content. 

A meta title is an HTML tag that displays the title of a webpage in search engine results. It should be concise, containing relevant keywords to attract user attention. A meta description is a brief summary of the webpage's content. It should be compelling, enticing users to click through to your site. By crafting informative and keyword-rich meta titles and descriptions, you can enhance your website's visibility, increase click-through rates, and improve its overall SEO performance.

When it comes to content, we tend to start with the indexing Google already has on your website. This can be found using Google Search Console and is a key tool to getting the basics right. 

Book A Time With us To Diagnose Your Data

Included In Essential SEO (ESO) Solution

  • A review of the top pages for your website and how they align with your desired search queries. 
  • We will create a framework to showcase the current meta-titles, meta-descriptions, and body text and then amend each of the top page elements to reflect best practices.
  • Once you are happy and sign off on the updated page data, we will then implement the changes.
  • From there we will re-index the website so that Google can see the updated page and ideally rank you higher.
  • We will also provide advice on how to best create pages on your website moving forward. 


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Why Do Essential Search Engine Optimisation

  • Essential SEO improves your visibility in the Search Engine Results Pages (SERPs). By optimizing your website for relevant keywords and providing valuable content, you increase the likelihood of appearing higher in organic search results. This increased visibility drives more organic traffic to your site, boosting your online presence and attracting potential customers.
  • Essential SEO supports credibility and trustworthiness. When your website ranks higher in SERPs, users perceive it as more authoritative and trustworthy. This perception can lead to higher click-through rates, as users are more likely to click on websites that appear at the top of the search results.
  • Essential SEO complements other digital marketing efforts. By aligning your SEO strategy with content marketing, social media, and paid advertising, you create a synergistic effect. SEO ensures that your content is discoverable, shareable, and optimized for search engines, amplifying the impact of your overall marketing efforts.
  • Essential SEO provides valuable insights into your target audience. Through keyword research, competitive analysis, and tracking metrics, you gain a deeper understanding of user behaviour, preferences, and market trends. These insights can inform your overall marketing strategy, allowing you to refine your messaging, target the right audience, and adapt to changing market dynamics

The number of clients who have come to us thinking that the basic elements of SEO have been completed is massive. It is genuinely surprising how many web developers release websites with no meta-data in the back end of the site they just worked on. It's like building an awesome store and then boarding up the windows with wood so no one can see in! Mind-boggling stuff - don't worry though, we can put you on the right path.


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