Listen To Jeff and Heather Chat
Listen To Heather Talk To Jeff About Google and Google Performance Max
Intro:
Wonk; A person who studies a subject or issue in an excessively assiduous, and thorough manner. Basically, Web Wonks study the web.
Q.
H: Jeff, tells us what is going on in the world of Google
J: Hi Heather, well lots of things are happening at the moment. We have the new Google Performance Max campaigns, which have been showing promise for the majority of clients, but probably needs a bit more love from Google itself and we think there might be some tweaks ahead.
Then we have the spectre of Google Analytics 4 hanging over the market, which is looking more and more like a difficult change for business to wrap their heads around. With respect to GA4 Web Wonks are deeply invested in simplifying the product for clients, but I definitely recommend getting this sorted sooner rather than later.
We are also hearing a lot about a slowdown in economic activity, which in part is true, but I think the key thing to remember, is that there are always opportunities. We have clients who are going gangbusters with work, but they have laid the platform and know where the leads are coming from.
As ever, if you track your data, and put your resources where they work best, leads and revenue will follow.
Q.
H: And Web Wonks are doing their bit to fight inflation?
J: We sure are. We haven’t increased our rates in years and we don’t intend on doing so this year either. In fact, we are offering a 10% discount for our onboarding product, the Data Health Kit, from now until the end of the year.
Oh and we don’t do fixed term contracts either, we only ask for a 30 day notice period. We want to give kiwi businesses all the flexibility we can, especially when the market is in flux.
Outro
H: Web Wonks, Doctors For Your Data – 0800 932 9665