Listen To Jeff and Heather Chat
Listen To Heather Talk ToJeff About How The Ecommerce Market Is Looking At The Moment
Intro:
Wonk; A person who studies a subject or issue in an excessively assiduous, and thorough manner. Basically, Web Wonks study the web.
Q.
H: So Jeff, how is the ecommerce market looking at the moment?
J: Hi Heather, well Web Wonks has increasingly been tracking ad and revenue data across 250+ accounts. What we have seen over the past year is a slow but steady increase to online turnover. Now comparisons are hard, due to Auckland being in that evil lockdown this time last year, but revenue has jumped from a low point in June, to be far outstripping pre lockdown online trading – its still not as high as when we were all locked up, but the trend is very welcome.
Our data is further supported by NZ Post who released information showing Q3 online spending was $1.3 Billion, down 14% on Q3 lockdown last year, but up 39% from Q3 2019.
So what does this mean? Well, most importantly it cements the transition to regular online purchasing. More important than that though, it shows the economy is healthy and building up steam from where we were midyear.
All in all, a reason to be positive heading into Christmas.
Q.
H: And speaking of Christmas, what should business owners be doing?
J: Simple, calling Web Wonks and booking in a strategy session. There is still time to get a few campaigns up and get the tills ringing.
There is also the GA4 migration, which everyone should be looking at planning for, so get in touch.
Outro
H: Web Wonks, Doctors For Your Data – 0800 932 9665