In This Lesson You Will Learn What Are The Search Queries In Google Search Console And How To Obtain Relevant Insights For Your Website Searches.
The aim of this lesson is to guide you in discovering Search Queries in Google Search Console and emphasise the significance of utilising a search insight report to enhance website content.
Why?
- Understand the user’s intent. Knowing what customers are searching for on the Search Engine
- Monitor your website visibility and ranking
- Optimise your website contents
- Improve the keywords performance
- Identify market trends
Step By Step:
The steps of finding Search Queries report in Google Search Console
- Access Google Search Console:
- Go to Google Search Console.
- Log in with your Google account and select the property (website) you want to analyse.
- Navigate to the Performance Report:
- In the left-hand menu, click on "Performance."
- Select the Date Range:
- Choose the date range for the data you want to analyse. You can customize the date range according to your preferences.
- View Total Clicks, Impressions, CTR, and Average Position:
- The default view displays Total Clicks, Total Impressions, Click-Through Rate (CTR), and Average Position.
- Explore Queries Tab:
- Click on the "Queries" tab to access the Search Queries report. This section will provide a list of queries that users have used to find your site.
- Review Query Data:
- Analyse the data, including the number of clicks, impressions, CTR, and average position for each query. This information helps you understand how well your site is performing for specific search terms.
- Apply Filters and Compare Queries:
- Use filters to narrow down the data based on parameters like countries, devices, and search type. You can also compare multiple queries to identify trends and patterns.
Search Queries in Google Search Console provide a detailed breakdown of how users discover your site through specific search terms. This invaluable data includes clicks, impressions, CTR, and average position, guiding content optimization and SEO strategy for enhanced online visibility and user engagement
Utilising Search Queries in Google Search Console is pivotal for understanding user behavior, optimizing content, and refining SEO strategy. It offers insights into how users find your site, enabling you to enhance visibility, target relevant keywords, and improve overall website performance.
Utilise Search Console tools and reports to gauge your website's search traffic, address issues, and enhance visibility in Google Search results. Get started today to elevate your performance on Google Search.
16 months. Historical data in your Search Console reports
- Google Search Console collects various data related to your website's performance and its appearance in Google Search results. This includes information about:
- Search Queries: The terms users enter when searching, and how often your site appears in search results for those queries.
- Clicks and Impressions: The number of clicks your site receives from search results and the total number of times your site is displayed (impressions).
- Click-Through Rate (CTR): The percentage of users who click on your site after seeing it in search results.
- Average Position: The average ranking of your site in search results for a particular query.
- Indexing Status: Details about which pages of your site are indexed by Google and any indexing issues.