CEO Memo - November 2022
I hope this email finds you well. It's been one heck of a journey so far in 2022 and if it isn't too early to be reflecting on the year, I would say it's been a successful one. Tough, god yes, but successful.
I think the power of that success lies in our team having a plan and sticking to it. The road has gotten choppier, for example our leads have constricted to the smallest monthly amount in 3 years. However we as a company have tried to get the small things right, like proactive customer service and leading edge insights.
We know we can't always get it right, but we can own any mistake and we do genuinely care about our clients. No one is just a number, in fact a vast majority of our clients are mini wonks at heart themselves, wanting to learn and do better online - we thrive on that engagement and want to share what we know.
Web Wonks finds itself about to enter 2023 having achieved many of its goals of 2022. Now with direction from the company board, through to the management team, down to the front line operations staff and project managers, we have put together a plan for the next 12 months.
Customer service / training and upskilling are our two key focuses. We want to be better aligned with your business strategies, as well as far ahead of the competition in terms of the best digital products to help you win more business and grow revenue.
2023 is not going to be an easy year for companies wanting to do digital. There are lots of changes coming our way - higher costs due to higher competition, technical challenges by way of Google Analytics 4 (GA4) and a range of other updates Google is planning.
Partner with Web Wonks next year and drive costs down, lock in GA4 technology and be ahead of your competition.
We look forward to talking to you soon.
Jeff
Market Insights
Last year we started the process of aggregating client data into anonymised reports that allowed us to provide insights into a slice of the market’s ad spend, and subsequent number of conversions and revenue. This was well received, but we want to keep working on how we better deliver insights to our clients.
One way of doing this is to integrate Google Analytics and Google Cloud to better handle larger queries and insights. To do this, we will need to make additions to your Google Tag Manager account to send data from GA4 to Google Cloud - this process will begin in July.
Overall Metrics:
What this screen shows is the total ad spend for the past 30 days, the total engagement (clicks & impressions), the number of conversions and revenue, as well as a variety of other metrics.
This data is an amalgamation of anonymised ecommerce data across multiple retail client types.
The last month is a mixed bag of data.
Return On Ad Spend Metrics
This screen is showing the ad spend at the bottom (the white line), with the revenue generated per month (the yellow line), and the ROAS (the red line).
As you can see, the Return On Ad Spend is building well throughout the year.
NB: November is low due to it being only a 3rd of the way through the month.
Definitely something we are aware of and will keep reporting back on.