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How to Add Products to Google Business Profile

In This Lesson You Will Learn How To Add Products To Your Google Business Profile

The purpose of this lesson is to demonstrate how to add products to your Google Business Profile.


Why? Adding products to your Google Business Profile helps customers better understand the types of products or services you offer. It’s free advertising and can enhance your relevancy and visibility in local search results.

Adding Products to Your Google Business Profile

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Step By Step: 


  1. Go to the Google My Business website ( and sign in with your Google Account.
  2. Select your business profile.
  3. Click on “Edit Products”
  4. Click “Add Product”
  5. Fill out the fields in the product information and click “Publish” to submit your products to Google for approval. It may take a few minutes for the product to show on your Google listing.
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Adding products to your Google Business profile can enhance your online presence, attract local customers, provide essential information, and give your business an edge in local search results. It's a valuable tool, particularly for retail and service-oriented businesses, to showcase their offerings and engage with potential customers effectively.

Can any business add products to their Google Business Profile?

The Product Editor is for small- and medium-sized individual businesses. All categories of businesses, except for a few verticals, can use the Product Editor to showcase their products to potential customers. 

Are there restrictions about the types of products that can be added?

All products submitted to a Google Business Profile listing must adhere to the platform’s Shopping Ads Policy. 

Google does not allow content related to regulated products and services, including alcohol, tobacco products, gambling, financial services, pharmaceuticals and unapproved supplements, or health/medical devices. 

Submitting products that violate Google's policy may result in the removal of the entire product catalog, including products that aren't in violation. 

What are examples of the ideal types of businesses that can benefit from adding products to their profile?

Retail stores – Showcase your products to increase visibility and attract more customers. 

Hotels – Illustrate your rooms, services and amenities. 

Restaurants – Promote popular menu items.  

Service Providers – Businesses such as coffee shops, dentists, hair salons can promote their services, products, promotional items, pricing information.