CEO Memo - December 2022
Christmas is such a wonderful time of the year! There is a frenetic energy that kicks off at the start of December that can't be replicated at any other time of the year. Friends catch up and tell tall stories, colleagues organise secret Santa gifts that may or may not be appropriate, the tills are ringing, the music is singing and the weather, well it hasn't been that delightful yet, but I live in hope.
If you can tap into the Christmas feeling, you can almost wash away the stress and hard work we all put in each and every day. Like most people, I get up and want to be better, but that means hard work and sacrifice, which comes with its own challenges and pressure.
Once Christmas is done and the new year rolls around, something in me becomes reborn. The cathartic nature of the festive season is over, and my mind turns to the year ahead. I love to plan and I have become pretty good at goal setting.
Web Wonks has nailed pretty much everything we wanted to achieve this year. We have now established a 5 person board that meets monthly and then liaises with a 6 person management team, who, in turn work with a 3 person mid management team to ensure the 16 staff in our operations and insights teams are well trained and professional in how they deliver digital services to our clients.
In 2023 Web Wonks plans on harnessing all of our collective power to further drive innovation in the New Zealand digital space. We will also invest heavily in a modernised internal training program to ensure our staff are leading the conversation when lifting leads and sales for your business next year.
Personally, I can't wait for 2023, but for now, I'm happy to spend time with loved ones.
On behalf of Web Wonks, I wish you all a Merry Christmas and a Happy New Year.
Jeff
Market Insights
Last year we started the process of aggregating client data into anonymised reports that allowed us to provide insights into a slice of the market’s ad spend, and subsequent number of conversions and revenue. This was well received, but we want to keep working on how we better deliver insights to our clients.
One way of doing this is to integrate Google Analytics and Google Cloud to better handle larger queries and insights. To do this, we will need to make additions to your Google Tag Manager account to send data from GA4 to Google Cloud - this process will begin in July.
Overall Metrics:
What this screen shows is the total ad spend for the past 30 days, the total engagement (clicks & impressions), the number of conversions and revenue, as well as a variety of other metrics.
This data is an amalgamation of anonymised E-commerce data across multiple retail client types.
Return On Ad Spend Metrics
This screen is showing the ad spend at the bottom (the white line), with the revenue generated per month (the yellow line), and the ROAS (the red line).