In This Lesson You Will Learn What YouTube Optimization Is About And How To Apply It To Your Company's Channel.
The purpose of this lesson is to explain the essentials of video SEO and provide step-by-step instructions about how to upload and optimize a video on your YouTube channel for maximum search visibility and viewer engagement.
Why? Proper YouTube optimization significantly increases the chances of your videos being discovered organically by your target audience. Competitors would have to not only create better content than you, but they would also have to outsmart your keyword-rich titles, custom thumbnails, and strategic tagging to steal your viewership.
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Uploading and Optimising Your Video
You can improve search visibility by using relevant keywords in your title and description. Be sure to include a clear, keyword-rich title, a short summary of the video, and a strong call-to-action (CTA) with links back to your website or contact forms.
YouTube provides a couple of options for thumbnails. You can either upload a fully customized image file to make your video stand out, or you can select one of the auto-generated thumbnail images that YouTube pulls directly from your video clip.
Tags are highly useful keywords that help viewers find your video faster. By adding relevant tags that reflect common search queries related to your topic, you improve the chances of your content appearing in front of the right target audience.
Before saving and publishing, you are taken to the visibility section where you can choose to make your video Public (visible to everyone), Unlisted (visible only to people who have the direct link), or Private (restricted access).