Pinterest Advertising Inspire and Convert!
Pinterest Advertising campaigns allow you to capture high-intent shoppers on a platform dedicated to visual discovery and inspiration. Connect your brand with users actively planning their next purchase by serving highly engaging image and video Pins that drive qualified traffic and sales.
Included In Pinterest Advertising
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Integration of striking static images, Idea Pins, and video assets combined into tailored ad groups to showcase your brand.
- A comprehensive campaign build to ensure your promoted Pins reach highly relevant audiences across home feeds and search results.
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Clever audience targeting, including act-alike segments and interest targeting, to guide the algorithm toward your highest-value prospects.
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Connection to Google Analytics and the Pinterest Tag via Server-Side Tagging to fuel your tracking with accurate first-party data.
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Actionable insights and continuous optimization to elevate your creative performance and drive down your Cost Per Acquisition (CPA).
Why Use Pinterest Advertising?
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You want to serve highly visual ad formats to an audience actively seeking inspiration, ideas, and products to buy.
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You want to capture early-stage planners and influence their purchasing decisions before they turn to traditional search engines.
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You want to leverage automated bidding strategies tailored to your exact conversion goals, whether it is website traffic or direct catalog sales.
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You want to feed first-party customer data into Pinterest's algorithm to retarget past visitors and find valuable act-alike audiences.
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You want to discover and capture a unique, high-intent demographic that traditional Search campaigns often miss.
When people think of visual social commerce today, they are really thinking about Pinterest Shopping Ads. Most everyone has benefited from a seamlessly targeted product pin at some point in their life, and though we have heard throughout the years that the platform is strictly top-of-funnel for dreamers and mood boards, you can't argue with millions of high-intent checkouts generated directly from shoppable merchant catalogs.