Google Demand Gen Campaigns Ignite Customer Demand!
Google Demand Gen Campaigns are designed to capture attention and drive action across Google's most immersive, visual touchpoints.
Engage potential customers before they even start searching by serving highly visual image and video ads across YouTube Shorts, YouTube In-Stream, Discover, and Gmail. By leveraging Lookalike audiences and AI-driven targeting, Demand Gen delivers a powerful mid-funnel solution to spark interest and generate high-quality conversions.
Included In Google Demand Gen Campaigns
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A comprehensive campaign build to ensure your visual ads make a strong impact across YouTube, Discover, and Gmail.
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Integration of striking image carousels, short-form video (Shorts), and long-form video assets to stop the scroll and capture attention.
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Clever audience targeting, including Lookalike segments, to expand your reach to new prospects who resemble your best customers.
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Connection to Google Analytics and Server-Side Tagging* to track engagement and fuel machine learning with accurate first-party data.
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Actionable insights and continuous optimization to elevate your creative performance and drive down your Cost Per Acquisition (CPA).
Why Use A Google Demand Gen Campaign?
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You want to serve highly visual video and image ads across YouTube Shorts, Discover, and Gmail from one unified campaign.
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You want to proactively generate demand and reach potential customers before they actively search for your products or services.
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You want to leverage tailored ad formats and AI to automatically serve the most engaging creative to your target audience.
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You want to use Lookalike audiences to scale your reach based on your existing first-party customer lists and past purchasers.
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You want to capture mid-funnel prospects and uncover new, highly qualified customer segments that keyword-based Search campaigns miss.
When people think of visual Google advertising, they are really thinking about Google Demand Gen Ads. Most everyone has engaged with a YouTube Short, Gmail promotion, or Discover feed item at some point in their life, and though we have heard throughout the years that mid-funnel visual ads don't drive conversions, you can't argue with millions of high-intent leads generated from serving rich image and video ads across Google's visual network—they work, full stop.