Google Performance Max Campaigns Maximise Your Reach!
Google Performance Max Campaigns are designed to complement keyword-based Search campaigns while expanding your reach across Google's entire advertising network.
Find more converting customers in real-time across all Google channels, including Shopping, Search, Display, YouTube, Discover, Gmail, Maps, and Google Business Profile. By combining machine learning with strategic first-party audience signals, Performance Max delivers an all-in-one approach to drive maximum return on ad spend (ROAS) from a single campaign.
Included In Performance Max Campaigns (GPM)
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A comprehensive campaign build to ensure your ads start strongly across all Google placement networks.
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Stylish text, image, and high-converting video assets combined into tailored Asset Groups to showcase your brand.
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Clever Audience Signals and custom demographic rules to guide Google's AI toward your highest-value prospects.
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Connection to Google Analytics and Server-Side Tagging* to fuel machine learning with accurate first-party data.
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Actionable insights and continuous optimization to elevate your campaign's Opti-Score and drive down CPA.
Why Use A Performance Max Campaign?
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You want to serve ads across Search, Shopping, Display, YouTube, Discover, Gmail, and Maps from one unified campaign.
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You want to set daily budgets and smart bidding strategies tailored to your exact Target CPA or Target ROAS.
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You want Google's AI to automatically assemble and serve the highest-converting combination of creative assets in real time.
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You want to feed first-party customer data into algorithm signals to train Google's AI on your ideal customer profiles.
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You want to discover and capture new, highly qualified customer segments that traditional Search campaigns miss.
